They Are Dead To Me

Never again shall their product pass these lips

Maker’s Mark is reducing its alcohol by volume by three percent in an effort to meet increased demand, says an e-mail from executives to Maker’s Mark Ambassadors.

Bourbon’s answer to New Coke.

9 Responses to “They Are Dead To Me”

1. mojo says:

   February 11, 2013 at 4:38 pm

   That’s -6 proof, for you youngsters. They already dilute it down from “cask strength”, just adding a tad more water.

2. Jim - PRS says:

   February 11, 2013 at 5:44 pm

   I guess they had their M.B.A. types analyze the comparative effects on sales of reducing the proof or raising the price. I, for one, would have paid more, but I won’t buy the diluted stuff. Go Bulleit!

3. Gunslinger says:

   February 11, 2013 at 5:54 pm

   I’ll stick with Aberlour for the time being. (118 proof)

4. leelu says:

   February 11, 2013 at 5:55 pm

   Bing,

   Condolences.

5. Kathy Kinsley says:

   February 11, 2013 at 9:26 pm

   Umm. Never heard of them. Glad I hadn’t. Will forget them completely by tomorrow.Well maybe not completely. I’ll remember not to buy.

6. Kathy Kinsley says:

   February 11, 2013 at 9:28 pm

   P.S. I’m a Scotch drinker. Will drink bourbon in a pinch…but. Not that one.

7. Mr. Bingley says:

   February 12, 2013 at 6:21 am

   I’m with ya on the Bulleit, Jim!

8. major dad says:

   February 12, 2013 at 10:37 am

   I prefer Knob Creek myself…

9. aelfheld says:

   February 12, 2013 at 12:02 pm

   What do you want to bet the price won’t be reduced 3%?