South Carolina Is So Gay

Oh my goodness. Someone really wasn’t thinking when they approved this

South Carolina’s top tourism agency has canceled an overseas advertising campaign targeting gay tourists.
The campaign, tied to gay pride week celebrations in London, included ads that proclaimed “South Carolina is so gay.” A handful of other U.S. destinations joined the campaign, including Atlanta, Boston and New Orleans.
…Employees “exercised extremely poor judgment in approving participation in the program,” Prosser said. PRT, he said, will require more review of future overseas advertising, as it does with domestic advertising.

Gee, y’think?
What about “South Carolina is Beachin’!”

8 Responses to “South Carolina Is So Gay”

1. Mr. Bingley says:

   July 11, 2008 at 1:20 pm

   “South Carolina. We’ll be your Beach.”

2. The_Real_JeffS says:

   July 11, 2008 at 1:43 pm

   “South Carolina. We don’t trim bushes!”

3. Mr. Bingley says:

   July 11, 2008 at 1:49 pm

   “South Carolina. Why yes, that is a palmetto in my pocket.”

4. Skyler says:

   July 11, 2008 at 2:12 pm

   Frankly, it’s South Carolina that shouldn’t be getting the razzing. It’s Atlanta, Boston, and New Orleans that should be ridiculed because apparently they haven’t said oops yet.
   I can’t believe anyone would ever create such an advertisement. What is the point in drawing more homosexuals to your state, especially from the UK? Is it to justify the cost to maintain hedges?

5. tree hugging sister says:

   July 11, 2008 at 2:23 pm

   What is the point in drawing more homosexuals to your state, especially from the UK?

   Dear God, the ad sucks. (::snicker::)
   BUT, as one HotAir commentor said, the money would be MUCH better spent on advertising in gay periodicals. Their travel magazines are big dollar, glossy, really fabulous things, and as one of my dear gay couple friends pointed out: “We’re your target audience! Dual income-no kids-art buyers!” No shit. They eat at all the best restaurants, fill up the hotels, do all the sightseeing tours and are unfailingly polite and cheerful. (I won’t add what a housekeeper at Pensacola Beach said regarding welcoming the gays who arrive for Memorial Day here, vice dreading OTHER groups that make Pensacola a yearly stop.)
   Nobody needs to spurn those dollars.

6. Rob says:

   July 11, 2008 at 2:46 pm

   Times are tough and their economic clout is indisputable. Best to … ahem … embrace it.

7. That 1 Guy says:

   July 13, 2008 at 11:45 am

   “How gay is it?”

8. Kate P says:

   July 13, 2008 at 9:54 pm

   Maybe they meant “So” as an abbreviation for “South” and forgot the punctuation.