MacDonald’s Is Hitting the ReSet Button
…again. Perhaps the gobbledygook coming out of corporate gives one an idea of WHY they’re tanking.
“Creating consistently relevant and satisfying customer experiences have been hallmarks of McDonald’s business and historic success,” the company said in a statement.
“However, consumer needs and preferences have changed, and McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum. The goal going forward is to be a true destination of choice around the world and reassert McDonald’s as a modern, progressive burger company.”
Perhaps if they went back to BURGERS as their focus, life wouldn’t be treating them so harshly?
Just a thought.
Biz | tree hugging sister | 
March 10, 2015 9:40 am
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Maybe taking a pound of grease out of their burgers would be a start.
That first short paragraph tells much about the problems
that plague corporations today. I hear such bullshit
thirty times a day, while the company wrings it hands over
trying to make up a 200 million shortfall in projected earnings
over the next three years. The only consumer experience
they need to focus on is making a product that travels
from the shelf to the grocery cart on a regular basis.
Creating “consumer experiences” isn’t what sells,
reasonably priced, quality products do. Not packaging,
marketing or shelf presence. Make something worth purchasing
and you’ll succeed. Try to bend the market to support
your worthless crap through “consumer experience” and you fail.
Burger joints are having a tough go. People are trying to eat healthier. I’d be surprised if all of the burger chains weren’t struggling.
In fairness, Rob, it’s not that the burger itself is so terribly unhealthy; it’s having nothing but burgers, or a half-dozen of them at a go. As always, humanity’s lack of self-control is the root cause.
I grant, however, that it’s much more difficult to overdo salads and such – especially when people have to pay twice as much for them as they would for a Double Bypass With Cheese.
As regards the corporate mission and such – McDonald’s has been struggling with menu diversity for decades. You can go onto YouTube and find the old late 60’s and early 70’s adverts for all sorts of their failed products: fried chicken, pizzas, you name it. And even going “back to basics” doesn’t always work, as the McDLT and Arch Deluxe have shown.
That’s pretty much it, Fly. Instead of 3 burgers a week, people are eating maybe one every two weeks. I, myself, haven’t had a burger in a long, long time and I’m pretty sure all of my burger haunts are hurting because of it … 🙂
Hey, McDonalds, want a new corporate strategy that just might work? Here’s one:
Make food that’s less shitty.
I cover a 5 county area and, as a result, a lot of my lunches are gnawing on burgers between stops. I will go out of my way to avoid McD’s. BK, Wendy’s, Jack in the Crack, it don’t matter, they’re all better than the Clown.
It would help if McDucks stopped being politically correct. Such as, go back to frying fries in the right stuff.