The Exact Opposite of the Playtex Ads
…would be Old Spice.
If you’ve NEVER read the front and back labels of ANY of their shower gels, I suggest you DO SO IMMEDIATELY.
They’re HILARIOUSLY masculine.
For instance:
Now THAT’S an appeal to MANLY FREEDOM (front labels) we can all spend some serious bucks on.
Ivory Soap and house-brand shampoo.
The rest is just froo-froo.
The ad that missed the Superbowl:
Louisiana Voodoo Sause
http://www.youtube.com/watch_popup?v=Yn0ey0vePwI&vq=medium