Even Tho I Won’t Buy Their Chicken
…this still sounds sorry to me.
Colonel Sanders is shedding his white suit jacket for a cook’s red apron.
KFC unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of the late Kentucky Fried Chicken founder, Colonel Harland Sanders, who will keep his classic black bow tie, glasses and goatee.
“This change gives us a chance not only to make sure we stay relevant but also communicates to customers the realness of Colonel Sanders and the fact that he was a chef,” said Gregg Dedrick, president of KFC’s U.S. division.
He wasn’t a chef, you goon. He was a ‘cook’.
‘Chef’ in an apron is the Scientologist on ‘South Park’.
I love pretentious gurus talkin’ smack. They sounds like retards mah-roons.
As he was:
And now: 
Biz | Mr. Bingley | 
November 14, 2006 9:43 am
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realness of Colonel Sanders
Know the Sanders
Be the Sanders
And the REAL Col. Sanders wore a frickin’ coat.
This has nothing to do with “he was a cook, he developed the recipe.” This has everything to do with this sentence: The new designs will go into international stores, including KFC’s booming restaurants in China, where the company is opening more than one new restaurant every day, said Amy Sherwood, a Yum spokeswoman.
In much of the Asian world, white is for funerals and red is for weddings. They are trying to associate their logo with good times rather than bad, and it’s a savvy marketing move – IN CHINA. Too many people here simply know the Colonel as the Colonel. It would be like giving Wendy a flapper hairdo or Ronald a business suit.
The other stuff – “11 Secret Herbs and Spices” and “Finger-Lickin’ Good” – are actually smart ideas designed to recapture the now-established 30-somethings who remember those from their happy days of childhood. Works on me. But leave the Colonel along, won’t you?
I suspect that getting rid of the southern plantation owner image might be a part of it too.
Yup. You’re right, especially with the SH*TLOADS of plantations in Kentucky and Utah in 1952 when he started the franchise.
The new designs will go into international stores, including KFC’s booming restaurants in China
Man, I wish I wasn’t too tired to photoshop that new Colonel pic into a very un-PC-yet-Bugs-Bunnyesque caricature of Chiang Kai-Shek-as-Colonel-Sanders.