I Guess They’d Never Heard

…of ‘New’ Coke.

1977
Leading Import in the U.S.
Sales skyrocket in the U.S. as Löwenbräu becomes the leading import.
1980s
Formula Changed in U.S.
Löwenbräu is reformulated in the U.S. to compete in domestic category.

Dolts. But take heart purists ~ we learned something we didn’t know.

2002
Löwenbräu is back.
Back by popular demand, Löwenbräu reintroduces Löwenbräu Original Lager in the US , importing it directly from the Löwenbräu brewery in Munich.

Glad to hear he got his roar back. Shame you can’t resurrect that market share.
UPDATE:

That’s not much for getting the word out. Most disenchanted folks already thought it was.

5 Responses to “I Guess They’d Never Heard”

1. Skyler says:

   January 9, 2008 at 12:06 pm

   That’s great news. I remember touring the Löwenbräu factory in München when I was 13 years old. I thought it was a good beer back then, but what did I know?

2. nightfly says:

   January 9, 2008 at 12:28 pm

   Cool. Have yourself a merry little trackback.

3. tree hugging sister says:

   January 9, 2008 at 1:25 pm

   Well, merci beer cups, Diptera! And Skyler, I remember all the coolest dads drank Löwenbräu back in the day. And then they all stopped ’cause it tasted like crap and the company denied changing a thing, basically implying those same middle class dads were idiots. NO one bought it after that. What do they all drink now? Heineken. Like I said, try challenging their market share (especially when the buying public has NO CLUE Löwenbräu’s for real again) ~ not gonna happen.
   I wonder if there’s a beer hall of shame where the genius who hatched this brilliant plan is enshrined.
   Or pickled.

4. Lisa says:

   January 9, 2008 at 4:55 pm

   Hm, I guess tonight IS kinda special.

5. Dave J says:

   January 9, 2008 at 8:00 pm

   In general, I go with Belgian over German beers, but this is really SUCH great news. 🙂