“The Beer That Made Milwaukee Famous”
…Schlitz was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made the beer — in many a drinker’s opinion — undrinkable, turning what was once the world’s most popular brew into little more than a joke.
But after decades of dormancy, the beer is back.
Schlitz’ owner, Pabst Brewing Co., is recreating the old formula, using notes and interviews with old brew masters to concoct the pilsner again. The maker of another nostalgic favorite, Pabst Blue Ribbon, it hopes baby boomers will reach for the drink of their youth, otherwise known as “The Beer That Made Milwaukee Famous.” They also want to create a following among younger drinkers who want to know what grandma and grandpa drank.
Just in time for the Budweiser boycott!!
Swill Food and Grog | Mr. Bingley | 
August 3, 2008 3:57 pm
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Alrighty then! Well, just butter my buns and count me in.
You’ll have to put your name on the list, too, Erica!
Seems it’s hotter than a Cabbage Patch doll in ’83.
I’ll have to give it a try I suppose.
My father used to drink Schlitz.I would steal
a few ocassionally when I was a teenager.
Pabst blue ribbon is very big with college guys
here in California.6 dollars a twelve pack is the main reason,while Bud goes for 10 dollars a twelve
pack,plus like a dollar in recycling charges.
I started out on Schlitz. $1.98 for a sixpack, 74 cents for a quart.
Sis is still awaiting her beer’s return.