Walmart corporate headquarters blinked.

Wal-Mart lifts News Journal ban
Wal-Mart will allow the Pensacola News Journal to be sold at area stores, rescinding a ban imposed because of a newspaper column that a local manager considered derogatory to the retailer…
…”We did make an error in judgment by removing the papers from our stores,” Wal-Mart Stores Inc. spokeswoman Sharon Weber said in an e-mail from company headquarters in Bentonville, Ark. “They should be available in our stores by the end of the week.”…
…In a column published Sunday, (News Journal executive editor Randy) Hammer wrote that he, too, sometimes disagrees with O’Brien but defended the columnist’s right to express an opinion.
Hammer said that in a conversation with (Pensacola district manager Bob) Hart, the Wal-Mart manager had said he’d be willing to talk about lifting the ban if the newspaper fired O’Brien.
“I might understand it if Wal-Mart said I ought to fire Mark because what he said wasn’t accurate,” Hammer wrote. “But that isn’t the case.”

I wonder how happy the big guys are with Mr. Hart’s little display of petulance.

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